Business sign maintenance is a vital component of an overall brand management plan. Customers often form impressions of a brand long before the first person-to-person contact. A well-maintained sign reflects key attributes consumers expect from businesses they support: conscientious, supportive, resourceful, sincere, practical, capable, and customer-oriented.
Whether it’s intentional or not, think about the message sent by old, faded signs, and those with missing letters, peeling paint and low-quality lighting. Routine maintenance and timely repairs demonstrate appreciation for customers, and protect your assets by extending the life of your property signage and lowering operating costs.
Extending the life of your custom signage starts with a well-designed routine and preventative maintenance plan. Properly fabricated signs should look attractive and work 24/7 drawing in loyal and new clientele for 10 to 12 years—barring damage from direct impact or extreme weather events. Regular maintenance doesn't just freshen the appearance, it gives your team an opportunity to look for minor damage that could lead to premature failure, and costly repair or replacement.
Regularly Clean Your Sign
Dust and dirt can dull the appearance of your vinyl sign, especially for outdoor displays. A gentle clean every so often will keep it looking fresh. I recommend using a soft cloth with a mix of mild soap and water to wipe down the surface. Avoid any harsh chemicals or rough materials that could scratch or wear down the vinyl. This simple cleaning routine helps maintain your sign’s bright look without damaging it.
Consider these do's and don'ts when designing an outdoor sign cleaning and care plan.
Protecting your interior signage investment starts with choosing a proper location. Install signs away from direct sunlight, as harsh sunlight causes discoloration, fading, and warping. If you must install signs in areas where direct sunlight flows through windows or doors, use blinds or drapes to block or filter the light. There are many sun-filtering window treatments on the market today that block harmful UV rays, while allowing natural light transfer.
Even though interior signs are generally protected from inclement weather, they still need regular cleaning and inspection. It’s a good idea to monitor indoor signs more frequently for splatters and spills, excessive fingerprints and other hazards. Convenience stores, for example, may need to wipe down signs in proximity to soda fountains and food counters more often.
The cleaning schedule for a doctor's office with interior signs to direct patient flow will naturally be different from one designed for a high-traffic gas station. Each business should assess their customer flow and create a cleaning and inspection schedule that complements their regular activity.
Regardless of the frequency, spot clean metal or acrylic signs using a warm, mild dish soap and water solution, and soft, lint-free wipes or cloths. Then, rinse, and wipe down with a soft cloth. To avoid scratches, never use harsh chemicals, sharp objects, and abrasive fabrics. Skip commercial cleansers and glass cleaners, as these formulas may weaken sealants and damage your sign.
Cleaning LED signs is very similar to cleaning other interior signs. However, you can spot clean your LED fixtures using a commercial glass cleaner, such as Windex, and a soft towel. Avoid harsh chemicals and commercial solutions containing butyl cellosolve, including Lysol and Pinesol.
Extend the life of your LED signs—and save energy costs—by powering down your signs when the business doesn't need them.
Proactive maintenance includes responsible preventative and repair policies. If you spot damage, take immediate action to repair or replace your sign.
Following these simple steps can help your vinyl sign stay looking sharp and vibrant for years to come. As experienced sign makers, we know that a little care goes a long way in making sure your sign continues to make an impact. Remember, if you ever have questions about sign maintenance, we are here to help!
